Sometimes, a simple worrying thought can unleash a viral success. That happened to an Australian mom, Natalie Bell, when she thought about her daughter, Shae, getting in an accident. It prompted the woman to create a seat belt cover for the child that would warn whoever was helping her about the girl’s condition. Overnight, the idea went viral and Bell received thousands of requests for a similar seat belt cover.
Bell, who is from Victoria, Australia, owns a business called Personalised By Nat where she creates personalized items, with most of the products being for parents and children. She decided to create a simple velcro seat belt cover with clear bold letters standing out on a white background to make it easy to read.