So you open the door of your closet, take a long sad look inside, and think, “Ugh, I have nothing to wear again.” Well, this must be a real headache. But the biggest issue here is that there are endless piles of clothes that you’ve worn once or twice. Some reports say that consumers purchased 60% more clothing in 2014 compared to 2000, but kept each garment for half as long.
Julia Mooney, an art teacher from New Jersey, was alarmed by the negative social and environmental outcomes of fast fashion behavior. She decided to drive people’s attention to the problem in a surprising way and we can’t stay indifferent to this challenge.
The Bright Side team was shocked by the underlying reasons for Julia’s message and now we believe that everyone should move toward sustainable consumption.
Julia shared her first post on Instagram at the beginning of August 2018. She announced that she was going to challenge herself and wear the same dress for 100 days. Expecting a lot of questions, Julia commented on some issues at the beginning.