In the preface to the study, Elliot and Niesta wrote, ’In many nonhuman primates, the color red enhances males’ attraction to females. In 5 experiments, the authors demonstrate a parallel effect in humans.’ The authors also found out that as a rule, men don’t even suspect that this color affects them. Also, the scientists were able to figure out that color red doesn’t affect a women’s perception of other women.
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